The American Upgrade Pack is an opportunity to offer a high value attachment sale onto a consumers purchase of a drum set. Offered at a substantially reduced discount, this add-on sale should prove to have a high attachment rate, thus increasing the dealers gross margin and gross profit on entry-level drum set sales. The pack consists of G2 clear tom heads, a G1 coated snare head, an EMAD bass head, and a pair of Promark Classic 5A drumsticks. The American Upgrade offers a better first performance experience for the drummer compared to the inferior single-ply heads that most entry-level kits come equipped with while providing the added value of a quality pair of American made drumsticks. This improved first experience is critical to the retention of drummers.
